Marketing, PR and Web Design
|RecruitGibraltar are currently helping our client who is a long established and reputable gaming company who offer long term career growth, excellent salary, relocation assistance, and a rewarding working environment where you can make a real impact. They are looking for an Online Copywriter to join the existing team.
Whats the plan for the Online Copywriter role?
Responsible for bringing promotions and campaigns to life, crafting original content that will grab the attention of the target audience. Working closely with the campaign team to take promotional mechanics and stakeholder briefs, building these into creative and themed concepts that will be used across all communication touch points and channels. This includes creating headlines, slogans, website and CRM copy, working across multiple projects and products.
What will you do as an Online Copywriter?
Writing innovative copy for all games, promotions and campaigns across all media channels and Brands
Writing relevant, persuasive and engaging content for various customer groups across all brands modifying copy until all stakeholders are satisfied
Working closely with key stakeholders to understand core message and target audiences
Strictly adhering to brand tone of voice guidelines, ensuring compliant and engaging content is produced for all Brands
Collaborate with marketing teams to understand the ‘Tone of Voice’ guidelines for each brand and ensuring it is used consistently across all campaigns and channels.
Debating and discussing headlines and other copy ideas with members of the campaign team to continuously drive creativity and innovation
Develop creative ideas and concepts in partnership with design team
Presenting initial copy ideas and concepts to key stakeholders.
Understanding the core customer segments and producing relevant copy to engage them
Understand needs and requirements of customers across our various channels and strive to create customer-centric content solutions
Ability to come up with original promotional concepts/themes
Using key UK calendar events to provide a platform for creative concepts
Taking agreed promotional mechanics and working alongside team members to develop individual creative approaches for each promotion/campaign
What do you know that makes you a great Online Copywriter?
Minimum of 2 years’ experience of creating high quality copy within a creative / digital environment
Experience in creating and following brand copy guidelines and tone of voice
Portfolio that demonstrates your ability to create copy for digital campaigns across web and social media.
Knowledge and understanding of all / either online casino or Bingo
A passion for language with an exceptional eye for detail
Team player with good stakeholder management abilities
Outstanding organisational skills, attention to detail and the ability to prioritise with the capacity to work to tight deadlines and deliver results
Ability to evaluate creative objectively, always championing the player’s best interests
Salary £25,000-£30,000 dependent on experience, competitive annual bonus, Private Medical insurance & pension