Website Content Executive

Marketing, PR and Web Design


RecruitGibraltar are currently helping our client, one of the best known and highly regarded companies within the online gaming industry, to find a Website Content Executive. They are a forward thinking Company and seek employees who have the same drive and motivation in their chosen career. Their desire to retain their market leading position means that all aspects of their business model are managed with a view to being the best and providing an outstanding working environment for their staff in all their locations.

What is the plan for the Website Content Executive role?

The Content team will be accountable for the quality, accuracy and tactical positioning of content managed sports inventory across the brands on all platforms. As a Content Executive you will be responsible for using CMS applications for the creation and management of Sportsbook websites, applications and other mediums.

As a Content Executive you will be required to support CRM communications by setting up and configuring the delivery of both pre-planned and real-time relevant sports content to involved customer groups as the action happens, to drive activity, customer excitement and continued engagement with the sporting day at Ladbrokes and Coral.

What will you do as a Website Content Executive?

Creation and management of the homepage and sports page carousel areas , using a variety of platforms and tools. You will be required to produce banner content using promotional materials provided by the Brand, VIP, Gaming and Creative teams, as well as for odds based tactical/strategic instances, product positioning and editorial instances.
To support this you will need to source photography from image providers, create research driven copy, use Photoshop to crop images and update templates ahead of upload and publish.
Monitor price changes, the trading strategy and onsite trends to tactically order, position and prioritise the content created throughout the day. To achieve this you will need to upload banners for web use.
Populate and manage the promotion page, using copy and creative assets provided by the Brand, VIP, Marketing and Gaming teams to publish concession and product information pages. You will create consistent, functional and optimised promotion pages, in order to support the brandís promotional strategy.
Create individual instances of acquisition, retention and four variations of VIP specific content. This will involve proofing, scheduling and manual prioritisation and positioning of this content to align with press, CRM and the sports schedule. To achieve this you will need to upload banners for web use using various applications and cataloguing these for reference purposes.

Flexibility in working to support a seven day working week, between the hours of 8am-11pm (including Bank Holidays). This will include the necessity to support operations out of hours when the sporting schedule dictates and based on business requirements

What do you know that makes you a great Website Content Executive?

HTML experience preferred
Extensive sports and betting knowledge essential
Usage of content management systems, including Google Analytics preferred
Proactive and methodical approach to matters
Enthusiastic individual, who works to develop their skills base
The role will require you to work at those times when the sportsbook is at its busiest, so evening and weekend work will be frequent.

Salary based on experience with bonus, an excellent relocation package and private healthcare.

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