Country Manager (Nordic)
Marketing, PR and Web Design - Online Gaming
|RecruitGibraltar are currently recruiting for a Country Manager (Nordic) to join a leading online gaming operator which is experiencing exponential growth in the Online Gaming Sector with an excellent reputation in its field of expertise. They are a forward thinking Company and seek employees who have the same drive and motivation in their chosen career. Their desire to retain their market leading position means that all aspects of their business model are managed with a view to being the best and providing an outstanding working environment for their staff in all their locations.
What is the plan for the Country Manager (Nordic) role?
The client is aiming to further accelerate expansion into the Nordic market and are therefore looking to add a country manager to the team that will lead the strategy and ongoing marketing activities as they continue our growth in this region. The primary purpose of this role is to champion the external marketing and acquisition of new customers for our brands in the Scandinavian and rest of Nordic markets. The aim is to generate new depositing customers and maximize the number of active players (both new and existing) contributing to increase revenues both in the short and the long term.
The role will also ensure that brand plans and central campaigns are executed in an appropriate manner for the local markets. The role will work closely with the Central Marketing team and the Commercial organization
What will you do as a Country Manager (Nordic)?
Lead the expansion of the company into the Nordic markets. Establish, lead and build a small and professional team that will form the company’s task force for the territory in Malta.
Champion the external marketing and acquisition of new customers for our brands in the Scandinavian and rest of Nordic markets
Build a strong relationship with business partners, media partners and affiliates. Establish, lead and manage a powerful network of affiliates who can promote the company brands in the territory. Securing a smooth working relationship with our partners in the Nordic market.
Set and achieve territory targets. Overall responsibility to achieve KPI’s (New & returning players, Player LTV and activity rates, market revenue/profit/share)
Making sure the content on our local web sections are up to standard when it comes to local copy, visuals and promotions. Being on top of the local business and making sure that promotions are competitive etc
Execution and coordination of all marketing activities for the Scandinavian casino brands; Coordinate with the CRM team the execution of marketing plan and monitor activity and Coordinate with the product division to ensure all product types are reflective of local market, culture and topicality.
Ensure best customer experience is offered across all communication channels
Competent and confident to drive and manage market operations in matrix management.
Maintain in-depth knowledge on market, competition, and regulatory situation
What do you know that makes you a great Country Manager (Nordic)?
3+ years’ experience in a similar position within an online casino brand.
Excellent knowledge of the Scandinavian market is crucial
Knowledge of the Swedish market is preferred
Previous experience managing and executing business plans
Strong network of Affiliates and media partners within the Online Gaming industry
Mobile first mentality and experience
Proven experience in leading and motivating people and teams
Excellent written and verbal communication skills
Always possess a ‘can do’ attitude with a positive mind-set
Hands on. Ability to drill down into details while still not lose focus of the big picture
Very loyal and hard worker. Willing to work during non-standard working hours in order to push the business forward.
Salary €48k - €72k based on experience with bonus, an excellent relocation package and private healthcare.