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Online Copywriter

Job Industry:

Marketing, PR and Web Design - Online Gaming

Job Location:


Job Description:

RecruitGibraltar are currently recruiting for an Online Copywriter to join a leading online betting and gaming company, with a strong track record of digital innovation. As a pure online business with a mobile first ethos that brings the excitement of casino games to a rapidly growing number of customers in the leisure and gaming market; they have sustained rapid growth over the last few years and are expanding further.

What is the plan for the Online Copywriter role?

As an Online Copywriter you will fit in the Digital Marketing Department and will be curious, creative, highly self-motivated and a well organised individual. Your sense of and attention to detail will be unmatched, and you will be skilled in writing clear, concise and grammatically correct copy.

As the Online Copywriter you will write, review and edit marketing material for various audiences and projects, including ad copy, PPC, SEO title tags and social media. You will be required to create compelling copy that draws readers in, conveys a specific message or entertains.

This role will report to the Senior PPC Manager, and work collaboratively with the general Digital Marketing Department to contribute to its projects, goals and messages while maintaining and aligning with an overall corporate message and image. This person will play a pivotal role in integrating, executing and refining various strategies and ensuring consistency in voice and brand.

What will you do as a Online Copywriter?

Understand the goal, audience, and message of an ad, website or campaign; develop creative, persuasive and relevant concepts around it and create original copy to suit
Research, write, edit, revise and proof all levels of copy including headlines and body copy, for all online needs
Work closely with colleagues across the department to develop and improve copy
Use creative thinking and initiative to analyse site performance metrics and make recommendations on content, site design or features to improve effectiveness of web content and/or applications
Provide support to other team members on online promotions (such as WordPress, Google, AdWords campaigns and email marketing)

What do you know that makes you a great Online Copywriter?

Previous professional experience as a copywriter ideally with an online portfolio of work
Excellent written and verbal communication skills in English, including accuracy and sensitivity for the proper tone, emotion, sentence structure and grammar
Project management and organisation skills
Quick learner and able to change direction in a fast-paced environment
Ability to handle the pressure of meeting tight deadlines
Ideally you will have a Bachelor’s Degree in English, Journalism, PR, Communications, IT or related field
Web publishing experience
Experience managing communications through website planning, management and production

Salary €35k - €40k based on experience with bonus, an excellent relocation package and private healthcare.

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