Digital Marketing Planning Executive (Casino)
Marketing, PR and Web Design - Online Gaming
|RecruitGibraltar are currently recruiting for a Digital Marketing Planning Executive (Casino) to join a household name in the Online Gaming Sector based in Leeds, who have an excellent reputation in their field of expertise. They are a forward thinking Company and seek employees who have the same drive and motivation in their chosen career. Their desire to retain their market leading position means that all aspects of their business model are managed with a view to being the best and providing an outstanding working environment for their staff in all their locations.
They have created the kind of workplace that wins awards such as a place on the prestigious list of Sunday Times 100 Best Companies to Work For. So grab a cup of “posh” coffee and catch up with your team before the daily catchup. Then get your head into the zone, working closely alongside the other marketeers in your squad. When you need a break you can go to one of our break out areas or even have a game of table tennis.
What is the plan for the Digital Marketing Planning Executive (Casino) role?
We are looking for a commercially aware marketing executive to join the Casino performance team. In this role you will be responsible for planning promotions to target each of the casino customer segments. You will have a number of tools at your disposal (Customer analysis / industry-leading promotional functionality) to enable you to plan the activity required to drive the targeted metrics. You will also constantly learn from the campaigns you run, continually optimising the promotional offering to drive performance & customer experience.
You will work closely with other teams such as CRM/Gaming Operations/Product/Creative to help plan, execute & analyse these campaigns. You will work collaboratively to share your performance knowledge with other teams, to ensure everyone understands the impact their work has on overall performance.
What will you do as a Digital Marketing Planning Executive (Casino)?
Accountable for planning activity to drive revenue from new, active and lapsed players across your brand
Responsible for understanding all trends and KPIs and optimising customer activity and targeting accordingly
Responsible for understanding the impact of all free bet spend and optimises offers to ensure efficiency
Works with Insight and the Trading & Performance teams where performance efficiency can be made
Works with Product & UX teams to ensure the customer journeys match our high performance brand.
Responsible for working with the marketing teams to offer the most compelling propositions and promotions, whilst ensuring we have the tactical activity in place to drive performance.
Responsible for providing a complete tactical plan on time and in budget to then be briefed to CRM, Gaming Operations and Design
What do you know that makes you a great Digital Marketing Planning Executive (Casino)?
Previous experience in a similar marketing role within Gaming
Be highly analytical and commercially astute.
Build strong relationships across the business
Work collaboratively with other teams to achieve project delivery
Be single minded enough to drive forward the best solution to support achieving ROI and top line revenue growth
Salary £28k - £35k based on experience with bonus, an excellent relocation package and private healthcare.