Marketing Analyst (CRM)

Marketing, PR and Web Design - IT Internet and Technology

Costa del Sol

RecruitGibraltar are currently recruiting for a Marketing Analyst (CRM) to join a household name in the Online Gaming Sector based in Leeds, who have an excellent reputation in their field of expertise. They are a forward thinking Company and seek employees who have the same drive and motivation in their chosen career. Their desire to retain their market leading position means that all aspects of their business model are managed with a view to being the best and providing an outstanding working environment for their staff in all their locations.

The Company

They have created the kind of workplace that wins awards such as a place on the prestigious list of Sunday Times 100 Best Companies to Work For. So grab a cup of “posh” coffee and catch up with your team before the daily standup. Then get your head into the zone, working closely alongside the other members of your team. When you need a break you can go to one of our break out areas or even have a game of table tennis.

What will you do as a Marketing Analyst (CRM)?

Working as a key member of the CRM Decisioning team to build and develop the marketing communications strategy to the existing customers. Working closely with the product marketing teams to turn their monthly promotional briefs into a contact strategy, whilst ensuring our established journeys are kept front of mind. Striving to ensure they are continually improving everything they do through reviewing insight available and exploring new data we could utilise for personalisation.

Working with our marketing teams to interpret their campaign briefs into usable data and customer segments that will lead to the best possible ROI.
Ensuring weekly campaign traffic is managed and that campaign clashes are prioritised and accounted for properly.
Maintaining the Quality Control processes across all campaigns - making sure they are kept true to briefs and that data accuracy is upheld.
Regularly reviewing and interpreting reports, driving change based on the results.
Exploring our database and exploiting data available in order to deliver a more targeted, personalised experience to our customers.

What do you know that makes you a great Marketing Analyst (CRM)?

Previous experience as a Marketing Analyst
Analytically minded with a keen eye for detail
Strong background in SQL and Database queries
Experience of CRM within an online or ecommerce environment.
Experience of CRM tools (IBM Campaign / Unica/ Alterian/ SAS etc)

Salary circa £40k based on experience with bonus plus an excellent package covering everything you can think of.

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