Marketing Campaign Analyst (CRM)

Marketing, PR and Web Design - IT Internet and Technology

Costa del Sol

RecruitGibraltar are currently recruiting for a Marketing Campaign Analyst (CRM) to join a household name in the Online Gaming Sector based in Leeds, who have an excellent reputation in their field of expertise. They are a forward thinking Company and seek employees who have the same drive and motivation in their chosen career. Their desire to retain their market leading position means that all aspects of their business model are managed with a view to being the best and providing an outstanding working environment for their staff in all their locations.

The Company

They have created the kind of workplace that wins awards such as a place on the prestigious list of Sunday Times 100 Best Companies to Work For. So grab a cup of coffee and catch up with your team before the daily standup, then get your head into the zone, working closely alongside the other members of your team. When you need a break you can go to one of our break out areas or even have a game of table tennis.

What will you do as a Marketing Campaign Analyst?

Embedded within the Data team, this role is a key member of the CRM Strategy and Analytics team reporting directly to the CRM Analytics Delivery Manager, and will involve a great deal of collaboration and interaction across our CRM, Marketing and Core Data teams.

Maintain and interpret a suite of reports which measure the impact of CRM lifecycle campaigns, identifying any trends or anomalous behaviour and providing appropriate supporting commentary and additional insight.

• Through detailed measurement and analysis, develop a clear understanding of the impact CRM has on customer behaviour across a wide range of contact channels, suggesting the priority for strategic focus and areas for optimisation.
• Develop a clear understanding of the customer base and how the behaviour of customers varies by product and segment.
• Support the CRM and commercial teams with the production of timely ad-hoc analysis, showing the incremental benefit covert campaigns, have on the number of active customers and financial KPI’s.

What do you know that makes you a great Marketing Campaign Analyst?

• Previous experience in a similar role
• Strong SQL ability
• Logical and a keen eye for detail
• BI and data visualisation exposure (Business Objects, Tableau etc…)
• MS Office suite in particular strong Excel and Powerpoint skills
• Confident in Gathering Insight
• Numerical / Analytical degree or equivalent
• Data mining background

Salary circa £40k based on experience with bonus plus an excellent package covering everything you can think of.

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