CRM Executive

Marketing, PR and Web Design


RecruitGibraltar are currently recruiting for a CRM Executive to join a household name in the Online Gaming Sector with an excellent reputation in its field of expertise. They are a forward thinking Company and seek employees who have the same drive and motivation in their chosen career. Their desire to retain their market leading position means that all aspects of their business model are managed with a view to being the best and providing an outstanding working environment for their staff in all their locations.

What is the plan for the CRM Executive role?

Reporting to the CRM Manager, the CRM responsibilities include delivering the CRM activities, which includes implementing all marketing campaigns, managing the relationship with the Social Media team, briefing and managing the communications on all platforms whilst ensuring the achievement of the corresponding KPI targets.

What is the plan for the CRM Executive role?

• Define CRM Casino schedules and action plans as well as coordinating execution, monitoring and reporting
• Create & manage targeted retention campaigns / promotions for all products
• Overall responsibility for B2C communications and VIP strategy
• HTML and dynamic content experience within the used ESP
• Define and manage CRM workflows from brief requests to production, delivery and reporting, coordinating with varying stakeholders and departments (CRM, IT, Design, Customer Support, Product, BI)
• Detailed reporting on all CRM and retention activity, KPIs
• Propose any necessary changes or improvements to processes and strategies to achieve KPI targets
• Product owner for CRM tools and platforms, including responsibility for expressing any needs for additional resources required for the team to ensure it delivers on targets and projects.
• Liaise with designers on creatives and marketing tools

What do you know that makes you a great CRM Executive?

• Solid experience in a similar CRM position is a must with Online Gaming industry experience a bonus
• Good data analysis and interpretation skills
• Fluency in English
• Creativity in finding ways to retain customers and ensure business growth
• Strategic and analytical way of thinking, agility and strong prioritization capabilities
• Ability to problem solve, think “outside the box” and achieve results even when challenged by time, system or product limitations
• Multitasker with the can-do attitude and ability to produce results whilst working under pressure
• Strong organizational skills and attention to details

Salary £35k based on experience with bonus, an excellent relocation package and private healthcare.

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