Sportsbook Marketing Executive
Marketing, PR and Web Design
RecruitGibraltar are currently helping our client who is a long established and reputable gaming company who offer long term career growth, excellent salary, relocation assistance, and a rewarding working environment where you can make a real impact. They are searching for a creative Sportsbook Marketing Executive with a base of experience to draw on and grow within the company.
What is the plan for the Sportsbook Marketing Executive role?
The purpose of the role of Sportsbook Executive is to develop and maintain the day to day running of the online Sportsbook product. Responsibilities will include, but not be limited to, daily operations, long term positioning of the product and our offerings (through promotional activity, product and platform development and general operations of the online sportsbook business) while delivering excellent standards of customer experience and product awareness.
What will you do as a Sportsbook Marketing Executive?
To plan, create, produce and optimise offers and promotions that tie in with our other marketing initiatives. Including retention, reactivation and cross-sell promotions, offers and strategies.
Identify and plan requirements for upcoming large-scale sporting events.
Deliver periodic reporting and analysis of Sportsbook KPI’s as required to the line manager and wider business, in addition to working with BI/ Analyst to optimise reporting on the online sportsbook business.
Liaise with our customer services team to ensure all sportsbook related queries are answered in a satisfactory manner. Retention is key to our business & all customers must be treated impeccably.
Implement strict testing procedures and carry them out where necessary and strive towards a continuously improving P&L for the online Sportsbook.
Liaise with all company departments such as trading to ensure the smooth operations of Sportsbook.
Conduct industry comparison analysis to keep up to
What do you know that makes you a great Sportsbook Executive?
Experience within egaming marketing is essential - ideally in Sportsbook.
Keen interest in all sports.
Comfortable with Excel.
High attention to detail.
Excellent communication skills, and excellent written and spoken English.
Passion for Gaming / Betting.
Energetic, enthusiastic & willing to learn and progress.
Salary £23k - £28k based on experience (higher if you can convince them you are truly worth it) with 15% bonus, an Pension Scheme and private healthcare.