RecruitGibraltar are currently recruiting for a Web Analyst to join a household name in the Online Gaming Sector with an excellent reputation in its field of expertise. They are a forward thinking Company and seek employees who have the same drive and motivation in their chosen career. Their desire to retain their market leading position means that all aspects of their business model are managed with a view to being the best and providing an outstanding working environment for their staff in all their locations.
What is the plan for the Web Analyst role?
As a Web Analyst you are responsible for the development and maintenance of all tracking solutions. You will ensure that the tracking solution implementation is responding to Product and Marketing tracking needs. Your role supports relevant departments with reporting, analysis, insights and recommendation to help understand site navigation and funnel conversions and driving any site optimization efforts. Additionally, you provide implementation support and quality assurance of Tag Management or A/B Testing tools that interact with tracking implementation.
What will you do as a Web Analyst?
Support implementation of web-tracking solution (Adobe Analytics / Google Analytics) for all products, including business requirements, variables setup, testing and validation.
Maintain & optimise web analytics tracking solution
Design, create and automate weekly, monthly and quarterly dashboards and reports as well as meaningful Key Performance Indicators (KPI's) at all levels, including executive summaries and detailed channel performance reports
Make sure the data collected by the web-tracking tool is accurate. Maintain the data integrity.
Be able to identify gaps in the current data capture strategy and collaboratively implement enhancements.
Perform ad-hoc analysis and recommend solution scenarios that convince key decision makers of business benefits
Provide reports and insights performing joined data analysis (click & transaction data
Conduct training sessions for all the internal users of the tracking solution.
What do you know that makes you a great Web Analyst?
Previous experience with Adobe Analytics or Google Analytics.
Previous experience working in a position focused on web analytics.
Previous experience working with Google Tag Manager or other tag manager solution.
In-depth Web analysis skills together with comprehensive knowledge about Online Marketing, Mobile Marketing, web and mobile applications.
Problem solving skills paired with analytic capabilities to provide insights.
Successful management of medium to long-term change programs, whilst driving day-to-day performance.
Technical knowledge of other kinds of tools which may interfere with Web tracking tools, like Testing tools, Content Management Tools, Affiliate Tracking, CRM Systems, Mailing tools, CRM rewarding systems.
Comfortable working with cleaning and organizing data and presenting it in a clever and informative way.
Experience with SQL is a plus.
Salary based on experience with bonus & an excellent relocation and benefits package.